Shane McMahon's role in UFC

[Nick]

Saw this interesting news bit.

But five years after the initial explosion of popularity built by The Ultimate Fighter reality show, you don’t see a strong UFC brand in the marketplace. While you might expect a thriving brand of UFC t-shirts and hats to be sold in Wal-Marts nationwide, instead you find-almost nothing.

    Here, more than anywhere else, is where the UFC can use McMahon’s help. Not only has he witnessed firsthand the WWE’s slow march to wrestling ubiquity, he has personally secured much of the company’s foreign business deals. McMahon has successfully made millions in the United Kingdom and German markets, even successfully taking the WWE into the heart of Western Europe, and can likely replicate that success for the UFC.

http://www.heavy.com/post/here-comes-the-money-who-is-shane-mcmahon-and-how-can-he-help-the-ufc-1805

[Josh]

Just so long as Shane doesn't show up on Strikeforce and claimed to have bought it under Dana's nose...

[lwpd]

Shane can be an asset.